Work Experience
LIVEWIRE • 2016 - Present • Vice President, Creative
Clients: BMO Can & US, Deloitte Canada, US Cellular, Sun Life Financial, Element Fleet.
As both VP and Creative Director, I lead a team of creative directors, art directors, writers, designers, video producers and editors to create compelling creative campaigns. Areas of expertise include in employee and leader communications, change communications, strategic communication plans, Purpose launch and activation, cultural an behavioural shifts, CEO transitions, leadership branding as well as live event and digital applications with in the corporate space.
MARSHALL FENN • 2014 - 2016 • Senior Art Director
clients: OLG, Caesars Windsor, Krugar, Miami Valley Gaming, The Face Shop
Responsible for developing and implementing the creative idea and maintaining brand standards for Marshall Fenn clients. Creative projects include broadcast, outdoor campaigns, print and digital advertising, point of purchase displays and promotions and visual brand identity.
FREELANCE CREATIVE • 2012 - 2014 • Art Director
Agencies, in house and small business owners, art direction and design for print and digital advertising.
QUAD GRAPHICS, Markham • 2010 - 2011 • Associate Creative Director
client: The Home Depot
Responsible for the creative and the development of The Home Depot Canada Retail Flyer program, newspaper ads, in-store signage, in-store POS and collateral.
TBWA\CHIAT, Toronto • 2007 - 2009 • Creative Group Head /Senior Art Director
clients: Nissan, Infiniti, Petro Canada, Nivea
Creative lead for direct response marketing and in store POS display and signage.
WUNDERMAN, Toronto • 1998 - 2007 • Creative Group Head
clients: Canada Post, Royal Canadian Mint, Ford, Kraft, Wyeth, RBC, BP Solar, Citibank, Belair Direct
Creative lead for print and broadcast advertising.
Awards
2019 IABC GOLD QUILL AWARD for BMO Leadership Transition / Leadership Communications
RAGAN AWARD for BMO Leadership Transition / Leadership Communications
RAGAN AWARD for BMO Wild World of Banking Video series / Educational Videos
HERMES CREATIVE AWARD GOLD for "Catalyst" Video BMO
IABC 2017 OVATION Award of Excellence for Employee Communication BMO
CMA GOLD award Petro Canada “CSI meets ROI” event invitation
CMA BRONZE award Petro Canada “OLYMIC” event invitation
CMA GOLD award Kraft Canada CRM “Festive” campaign
CMA GOLD Kraft US CRM campaign
CMA SILVER award Ford Explorer “Explore” direct mail package
CMA SILVER award Canada Post “AARM Seminar Series” campaign
CMA BRONZE award Nissan Canada Infiniti “Holiday” package
CMA BRONZE award Canada Post “AARM Seminar Series” campaign
CAPLES AWARD OF MERIT Ford Explorer “Explore” direct mail package
ECHO EXCELLENCE Kraft CRM 2003 festive campaign
ECHO AWARD OF MERIT RSVP awards gala “Masquerade” campaign
GOLD CAMERA award US international film and video festival Ford F150 rethink truck infomercial
LESTER WUNDERMAN AWARD for Global marketing innovation Ford F150 rethink truck infomercial
PROMO AWARD OF MERIT Wyeth “Penny” direct mail package
NAMMU award Canada Post “Race Car” package
Featured in “Best of Direct” Canada Post promotional book, RBC “busy day” direct mail
EDUCATION
Graduate of Sheridan College, Illustration program.
Graduate of Sheridan College, Art Fundamentals.
Ongoing education in the art of patience.